Top 20 Best SEO Tools that SEO Experts Actually Use in 2023

Optimizing SEO optimization can be difficult, especially when you’re just starting out. Fortunately, finding the best SEO tools is easy, we’ve put them all together in this list. We have recruited over 30 SEO experts to find out what is the best SEO software and which are the most notable word-tracking tools that impress SEO professionals. You don’t need to try all of these tools, you just need to find out which one works best for your store’s needs.

1. Ahrefs: SEO Keyword Tool

Ahrefs is one of the most recommended tools for online SEO. It’s second to Google when it comes to being major website traders. SEO experts may not have enough of Ahref’s site testing feature as an excellent SEO analysis tool. The tool highlights which parts of your website need improvement to help ensure your best position. From a competitive analysis standpoint, you will likely use Ahrefs to find its own competitive backdrop to use as your starting point for your product. You can also use this SEO tool to find the most relevant content within your niche.

2. SEMRush: Marketing SEO Tools

SEO marketing tools like SEMRush tend to be a fan favorite in the SEO community. Experts like that you can easily evaluate your rankings and changes in them as well as new job opportunities. One of the most popular features of this SEO tool is Domain Vs Domain analysis to allows you to easily compare your website with your competitors. If you are looking for analytics reports that help you better understand search terms for your website, traffic, or competitors, you will be able to compare keywords and domains. The On-Page SEO Checker Tool lets you easily track your rankings and get recommendations on how to improve the performance of your website.

3. KWFinder: SEO Keyword Tool

A key SEO tool like KWFinder helps you find long keywords with a low level of competition. Experts use this SEO tool to find the best keywords and conduct analytics reports on backlinks and SERPs (Search Engine Result Page). Their Rank Tracker tool helps you easily determine your position while tracking your progress based on a single key metric. And, if that’s not enough, you’ll find a ton of new keyword ideas to help you rate your website even higher.

4. Moz: SEO Software

SEO Software Moz has finally emerged as one of the best SEO tools used by professionals actually. Some are shocked at how Moz stays up to date despite Google’s standard algorithm changes. Some are shocked by their chat room because it allows them to always get a reasonable answer to every question asked. Whether you’re looking for keyword recommendations or crawling a site, Moz is a fully functioning electric utility. You can get a good understanding of how your website works and how to improve it. They also have a free MozBar toolkit that you can download for free that lets you see your store’s metrics while browsing on any page. If you want to learn more about SEO you should also take a look at MozCon, their annual conference.

5. Ubersuggest: Keyword Tracking Tool

Ubersuggest, developed by Neil Patel, is a keyword discovery tool that helps you identify keywords and search intent behind them by shocking top SERPs. From short phrases to long phrases, you can find the right words to use on your website with hundreds of suggestions from this great keyword tool. The metrics they report in are keywords volume, competition, CPC, and season. Ideal for both organic, SEO, and paid, PPC teams this tool can help determine whether a keyword is worth targeting and how competitive it is.

6. Answer The Public: Free SEO Tools

Free SEO tools like Feedback Community allow you to easily find articles to write about with your eCommerce blog. I used this tool previously to create content around keywords for better ratings online. It means that you are in a ‘strong’ niche. You can use this free SEO tool to create content around keywords such as fitness, yoga, running, cross, body-building exercises. Great to get snippet opportunities included. Say you hire a freelancer to create content for you, all you need to do is download this list and send it to them. And it would only take you five minutes of trying to make it one of the most appropriate ways to come up with SEO topics for new websites.

7. SpyFu: Free SEO Tools

While SpyFu does have an amazing premium version, many of our experts come away with their own free features. For a start, you can easily grow into paid features as you begin to succeed. You can easily check the number of times a keyword is searched every month while easily determining the difficulty of matching that keyword. You can also do a survey of your competitors to find out what words they use. You can search your competitor, or your own, website to easily see how many organic keywords, how many clicks per month, who their competitors pay and use, the ads they created in Google Adwords, and more. One of the most updated SEO tools in the market.

8. Woorank: SEO Ranking Tool

As the top SEO analysis tool, Woorank offers free and paid options to track and report on your marketing information. You can connect with your competitors to find out what keywords they are targeting so you can accumulate theirs. Try to report on how keywords are performing over time to understand your industry and prepare it for users in the best possible way. And most importantly to understand the things your website is lacking in both technology and content as these tools are able to detect duplicate content, downtime, and security issues and provide guidelines on how to fix them.

9. Majestic: Marketing SEO Tools

Glorious is extraordinary compared to other showcasing devices for SEO as indicated by specialists. It has many useful features such as The Majestic Million that allow you to see the rankings of the top 1 million websites. Has your website ever been hacked? The Web Explorer feature lets you easily see the full view of your online store and the number of backlinks you have. It also serves as a key SEO tool that allows you to find the best keywords to set for yourself while also having features optimized for site matching and tracking your rankings.

10. SEOQuake: Free SEO Tools

SEOQuake is considered as one of the free tools for SEO. This Chrome supplement serves as a SEO testing tool that works on-site page analysis, identifies both your internal and external links while also comparing the website to help you determine how you are competing with your competitors. Other features of this SEO analytics tool include keyword analysis such as keyword density, a simple SEO dashboard, and a posting feature that lets you easily extract and send data to important people in your team.

11. Google Trends: SEO Checker Tool

Google Trends has been around for many years but has been ineffective. Not only does it provide you with information about keywords but it also gives you a good insight into the tendency of a topic that can be important at any stage of business growth. Search for keywords in any country and find surrounding information such as top questions, rising questions, interest rates over time, and geographical locations depending on interest. If you are not sure which SEO keywords are right for you, this is the best SEO tool to use.

12. Siteliner: SEO Analysis Tool

Siteliner is an SEO testing tool that helps you find duplicate content on your website. What is duplicate content? Knowledge content on other websites. And Google is punishing websites for it. With SEO tools like these, you’ll be able to scan your entire website to find double content, broken links, page size and speed, the number of internal links per page, and more. It also compares your website to the rating of websites tested with this tool to help you better understand where you stand.

13. Fat Rank: SEO Tools

SEO Chrome extensions such as Fat Rank allow you to easily analyze the performance of your website. This key SEO tool lets you know the quality of your keywords. You can add keywords to your search to find out what your position is on each keyword page you configured. If you don’t enter the top 100 results, it will tell you that you haven’t yet been listed for that keyword. This information allows you to optimize your online store for that keyword to make changes as needed.

14. Keywords Everywhere: SEO Keyword Tool

Keywords Everywhere there is another excellent SEO Chrome extension that wraps data from various SEO tools such as Google Analytics, Search Console, Google Trends and more to help you find the best keywords to share. They use a combination of free SEO tools to simplify the process of finding the best keywords for your website. So instead of logging into a few websites a day, you can use this one tool to save you a large amount of time each day. /

15. Screaming Frog: SEO Tools Online

Frog Browser is considered one of the best online SEO tools by experts. They like how much time they save by having this tool analyze your website very quickly to perform site testing. In fact, everyone we spoke to, said that the speed you can get is faster than most online SEO tools. This tool also alerts you to duplicate content, bug fixes, poor guidance, and advanced link builder areas. Their SEO Spider device was viewed as the best element by top SEO specialists.

16. CORA: Advanced SEO Tools

If you want a more advanced SEO tool, you may want to check out the CRA. If you want advanced SEO site testing, it doesn’t come cheap but it is about as accurate as it gets. If you are a medium to large size, this is the type of SEO tool you will be using to better understand the weaknesses and opportunities of your website.

17. Serpstat: All-in-one SEO platform

Serpstat is a platform for SEO growth, PPC, and content marketing goals. If you are looking for an inexpensive tool for each of you to solve SEO tasks, analyze your competitors, and manage your team, Serstat will be a good choice. Many experts are now switching to tooling because it has collected important analytics data and competition from all Google regions in the world. In addition, Sergstat is known for its distinctive features. The most popular is the missing word feature, which identifies keywords that your competitors are listed in the top 10 search results, and you are not.

18. Google’s Mobile-Friendly Test

Get your site ready for Google’s first Indexing.

You may have heard that Google has just made major changes to its algorithm.

(This change is officially known as “Mobile-First Indexing”).

The basis of this is:

If your site isn’t Optimization for mobile devices, you’re in serious trouble.

Fortunately, you don’t need a full-time developer to make your site friendly. All you need to do is use your site using the Mobile-Friendly Test tool.

It also tells you whether or not Google looks at your site easily.

Best feature: “Page load issues”

This feature shows you how to improve your site code. That way, Google’s mobile analyst can find and index all resources on your website.

19. Seed Keywords

Get keyword ideas completely.

Many keyword research tools work in the same way:

Enter the keyword seed
Find a list of closely related words.
The problem with this approach is:

Everyone types the same seed names on these tools.

Yes, Seed keywords take a completely different approach.

Instead of dropping the seed keywords into thin air, you ask your customers how they search for you online.
After that, type those seed keywords into your favorite keyword research tool.

Best feature: “Submit a Question”

When the results come in, you can use SeedKeywords to do a Google search for the keywords people gave you.

That way you can quickly scan search results … and see how your keywords compete.